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The site kingscourtapartments.com has the following in the web page, "Welcome to Kings Court Apartments offering the very best of student accommodation to IT Tralee Students." I noticed that the webpage also stated " About Kings Court Student Apartments." They also stated " Please note the application process for the Academic Year 20182019 is now open. Applications for Semester Two Academic Year 20172018 are available from the Management Office. A full list of requirements can be found on our website." The meta header had Apartments Tralee as the first keyword. This keyword was followed by Tralee Apartments, Apartments for rent Tralee, and Kingscourt Apartments which isn't as important as Apartments Tralee. The other words the site used was Tralee accommodation. county Kerry is also included but might not be understood by search engines.